Brave New World 3

"They'll grow up with what the psychologists used to call an 'instinctive' hatred of books and flowers." pg. 22

The second chapter introduces us to the allusion of Pavlov's Dog. This was an experiment done by Ivan Pavlov in which he trained a dog to produce saliva at the sound of a bell. At the Hatchery and Conditioning Centre, infants are trained to associate books and flowers with hatred. The author alludes to this experiment to help develop the dynamics of the factory. This allusion helps to describe the types of programing and conditioning that take place at the factory; however, the reason for why they take place is unclear to me. I am really not seeing the point to the entire factory or it's dynamics. To me, this seems to be huge cult with an evil dictator. The author writes, "A love of nature keeps no factories busy." (pg. 23). What is the purpose of the factory and why does it need to be busy? Is it to mass produce a desired society? If so, why is this social structure so desired? Hopefully my questions will be answered as I continue reading.